Visible Merchandise Store
Creating a scalable merchandise storefront that improved internal operations and expanded into a public ordering experience.
Overview
Visible Merchandise Store began as a way to help the marketing team manage branded merchandise more effectively, with a longer-term vision of evolving into a storefront that could support both internal and public ordering.
Challenge
The experience needed to accommodate a wide range of product types, from apparel to bundled kits, while keeping account creation, purchasing, and order tracking simple and intuitive. It also needed to support future growth without becoming more complex to use.
Outcome
I designed the store experience using established ecommerce best practices to shape the checkout flow and layout hierarchy. The final result improved internal operations, streamlined coordination with vendors, and created a more flexible system for distributing branded goods across the organization.
