Apple Iconic Launch

Overview

Apple’s annual iPhone launch was one of Visible’s most important product moments, driving significant traffic and customer demand in a very short window. The workflow behind that release needed to move quickly without compromising quality.

Challenge

The existing process for handling product imagery was manual, inconsistent, and difficult to scale. Under tight launch timelines, it created unnecessary pressure on the team and led to inefficiencies that affected both speed and performance.

Outcome

I reworked the process by evaluating the final output first, then simplifying image requirements, standardizing formats, and updating page components to support a more efficient asset pipeline. The new workflow reduced turnaround time to around an hour, improved consistency across the catalog, and created a faster, more scalable system for future launches.