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Visible Free Trial

Designing a low-friction trial experience that helped prospective customers try the network before deciding to switch.

Year
2022
Discipline
Product Design and Prototyping
Services
Product Design, Prototyping
Visible Free Trial project image

Overview

Visible Free Trial was created to close an important trust gap in the customer journey. As a fully digital wireless carrier, Visible needed a way for people to experience the service before committing, while keeping the path from interest to activation as simple as possible.

Challenge

The experience needed to feel seamless across web and app while working within emerging technical constraints. It also had to be intuitive for first-time users, flexible enough to adapt as we learned more, and polished enough to support confidence in a new kind of carrier experience.

Outcome

I worked cross-functionally to design the full 15-day free trial journey, using high-fidelity prototyping in Figma to evaluate flows, test interactions, and uncover platform limitations before development. That process helped us refine the experience early, adjust to technical realities, and move into testing with a stronger solution. The result was a clearer, more approachable conversion path that helped solve one of Visible’s biggest barriers to adoption: letting customers try the service before they buy. Following launch, the experience achieved a 98% conversion rate.

Initial flows for conversion
Initial flows for conversion.
End-to-end Prototype flows with multiple start points
End-to-end Prototype flows with multiple start points.
Apple App Clips early prototype
Apple App Clips early prototype.
Designs for the marketing pages
Designs for the marketing pages.
Select Native iOS app screens
Select Native iOS app screens.
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